Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors

Dimitar Antov · Jason Green · Mark Henneman

2018年5月 · Gildan Media · 讲述者：Peter Berkrot

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Optimizing Growth is a handbook for how to succeed in the age of big data. Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from "survive" to "thrive."

● Develop a deeper understanding of your business's growth factors

● Re-sync your thinking to gain greater leverage against disruption

● Delve deeper into demand, and boost fulfillment capabilities

● Capture more growth opportunities using precision analytics frameworks

作者简介

Jason Green is a managing director with Alvarez & Marsal and has almost thirty years of consulting experience. He is the former CEO of The Cambridge Group. Jason has worked with senior management teams at companies across industries and global markets to create and sustain profitable growth in their businesses.

Mark Henneman has delivered profitable growth for more than two decades as a senior partner with The Cambridge Group, a principal with Booz Allen Hamilton (now Strategy &), and an executive with Motorola, Inc. Mark is the architect of the Demand Business System.

Dimitar Antov is a current director and former principal at The Cambridge Group and previously led IP development at their Economic Center of Excellence. He is also the managing director at Straight Forward Concepts, a consultancy specializing in sales and marketing strategy activation.

A veteran of stage and screen, Peter Berkrot's career spans four decades, and his voice can be heard on television, radio, video games, and documentaries. He has been nominated for an Audie Award and has received a number of AudioFile Earphones Awards and starred reviews.