Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion
Peter S. Cohan
May 2020 · Gildan Media · Narrated by Matthew Josdal
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10 hr 52 min
Unabridged
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About this audiobook
Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes.
To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon. What you'll learn:
● Discover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling
● Hear case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them
● Discover principles of successful scaling through comparisons of successful and less successful companies
● Use the scaling quotient to assess your startup's readiness to grow
Follow a road map for turning your idea into a company that can change the world
To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon. What you'll learn:
● Discover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling
● Hear case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them
● Discover principles of successful scaling through comparisons of successful and less successful companies
● Use the scaling quotient to assess your startup's readiness to grow
Follow a road map for turning your idea into a company that can change the world
About the author
Peter S. Cohan is lecturer of strategy at Babson College and the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. His books include Scaling Your Startup, Startup Cities, and Disciplined Growth Strategies.
Originally from a small town in southwest Saskatchewan, Matthew Josdal is a voice-over and theater artist who has narrated titles in a wide range of genres, including historical nonfiction and contemporary fantasy. He obtained his BFA in drama from the University of Saskatchewan in Saskatoon, where he currently resides.
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