Chaotics: The Business of Managing and Marketing in The Age of Turbulence
Philip Kotler · John A. Caslione
Apr 2017 · Ascent Audio · Narrated by Steven Menasche
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6 hr 57 min
Unabridged
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About this audiobook
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
About the author
Philip Kotler is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg Graduate School of Management, and one of the world's leading authorities on marketing. His books have been translated into twenty-five languages.
John A. Caslione is the president and CEO of Andrew-Ward International, Inc., an international marketing and sales firm, and president and CEO of Global Distribution Services, Inc., an international distribution services firm.
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