Political Campaign Playbook
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Political Campaign Playbook delves into a captivating exploration of the American political landscape, detailing its authorβs lifeβs work inside politics and government by providing readers with the industryβs, most valued and guarded information in terms of operating, successful political campaigns, and getting elected to public office. Its author, David Roberts, is a long time, political campaign operative, former government, bureaucrat, entrepreneur, historian, and activist. Roberts pulls from two decades of experience, working in democratic politics for high profile Candidates and Campaigns, including President Barack Obamaβs 2008 campaign, the Democratic Congressional Campaign Committee DCCC, United States Senator Blanche Lincoln, Congressman Mark Critz, Governor Brad Henry, and Governor Mike Beebe, just to name a few. Roberts idealism emphasizes the unique and transformative impact one individual's vote can have. The book compellingly conveys the importance of transcending animosity, adhere to moral principles and governing based upon better policy instead of political expediency. The book empowers its readers to get involved and help make our world a better place.
Within its pages, Roberts engages in thought-provoking discussions on multifaceted aspects of politics. Notably, Roberts cautions those interested in running for office in his introductory paragraphs. He reminds us that your life will be fundamentally altered the moment you place yourself in that arena. Political Campaign Playbook exposes and details the full range of tactics, ethical and otherwise, that can be employed to reach electoral success. Inside the book Roberts provides useful exercises and papers meant to assist candidates and campaign operatives with planning the entirety of their campaign from calculating the necessary vote totals, and win numbers, down to messaging, advertising, and the use of political attacks as strategy.Β
Political Campaign Playbook serves as the ultimate guide to running for office and winning. It contains insightful revelations, details strategy specifics, and provides an empowering message.
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David D. Roberts is an American political operative, bureaucrat, economic development official, author, entrepreneur and historian from the U.S. state of Oklahoma. Roberts has an extremely vibrant background in politics and government, he often remarks of the journeys beginning when he was only at 9 year old child, passing out campaign literature for Oklahoma state senator Gene Stipe, Oklahoma's longest serving elected official. While in high school he was elected as the National President of Business Professionals of America (BPA) following his state election to Oklahoma's precursor organization, Future Business Leaders of America (FBLA) . Roberts began to gain notoriety as a political operative serving on high profile political campaigns including U.S. Senator Blanche Lincoln, U.S. Congressman Mark Critz, and then-United States Senator Barack Obamaβs campaign for President of the United States, the committee Obama for America. Roberts has become less active in politics following his grandmotherβs diagnosis with Alzheimerβs Disease and Dementia, prompting his return to Oklahoma where he served as her caregiver and attempted to manage one more political campaign, state Senator Constance Johnson, in her bid for the United States Senate, the seat currently occupied by U.S. Senator James Lankford.
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Born in Poteau, Oklahoma, in 1985, Roberts was raised in rural McCurtain, Haskell County, Oklahoma. He graduated from McCurtain High School in McCurtain, Oklahoma winning the full academic scholarship, the Charles L. Ford Scholarship to Northeastern State University in Tahlequah, Oklahoma. At NSU, Roberts excelled both inside the classroom and in the university's extracurricular organizations. As a student of Political Science, Roberts served on a wide-range of boards and organizations including serving on the Northeastern Student Activities Board, the Model United Nations, the Interfraternity Council (IFC), President of the NSU College Democrats, and President of his fraternity, the historic Phi Lambda Chi Fraternity's Beta Chapter. Roberts has received numerous awards and citations that include servings as Oklahoma Governor Brad Henry's student-host at his inaugural ball, an Oklahoma State House of Representative Citation for Leadership, and the George W. Bush Volunteer Service Award. Roberts is a National Merit Scholar, an Oklahoma Interscholastic Press Association award recipient for Feature Journalism and Opinion Commentary. He has been involved in activism and government in Oklahoma, Arkansas, Missouri, Virginia, Montana, Wisconsin, and Pennsylvania.
