Problem Hunting: The Tech Startup Textbook
Brian Long
nov. de 2023 · Gildan Media · Narrado por Stephen Bowlby
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6 h 12 min
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A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors
In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.
Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company: finding and testing product market fit; creating and refining your product; selling and marketing your new solution; hiring your team and building your culture; mobilizing financial, legal, and compliance functions; and pitching investors and securing funding.
Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.
In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.
Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company: finding and testing product market fit; creating and refining your product; selling and marketing your new solution; hiring your team and building your culture; mobilizing financial, legal, and compliance functions; and pitching investors and securing funding.
Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.
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Brian Long is cofounder and chairman of Attentive, a tech startup with 1,000+ employees, $850M+ in capital raised from the best investors in the world, and hundreds of millions of dollars in annual sales. Attentive has been named to the Top 10 in the Forbes Cloud 100, and #3 on the Deloitte Fast 500.
Stephen Bowlby, a lifelong performer and filmmaker, loves bringing ideas to life in ways that entertain, inviting both action and reflection. With a career in writing, directing, and film editing, he infuses his narration with a strong sense of story.
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