HBR Guide to Building Your Business Case

Raymond Sheen · Amy Gallo

Nov 2022 · Gildan Media · Narrated by Jonathan Yen

5.0

2 reviews

Audiobook

2 hr 57 min

Unabridged

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About this audiobook

Get your idea off the ground. You've got a great idea that will increase revenue or boost productivity-but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: spell out the business need for your idea; align your case with strategic goals; build the right team to shape and test your idea; calculate the return on investment; analyze risks and opportunities; and present your case to stakeholders.

Ratings and reviews

5.0

2 reviews

Anil Das

August 25, 2024

AAA

Anil Das

January 10, 2024

AAA

About the author

Raymond Sheen is the president of Product & Process Innovation, a consulting firm specializing in project management, product development, and process improvement.

Amy Gallo is a contributing editor at Harvard Business Review. She is the author of the HBR Guide to Dealing with Conflict and a cohost of HBR's Women at Work podcast. Her articles have been collected in dozens of books on emotional intelligence, giving and receiving feedback, time management, and leadership.

Jonathan Yen was inspired by the Golden Age of Radio, and he's carried that inspiration through to commercial work, voice acting, and stage productions. From vintage Howard Fast science fiction to naturalist Paul Rosolie's true adventures in the Amazon, Jonathan loves to tell a good story.

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