Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI
Kate Smaje · Rodney Zemmel · Eric Lamarre
Sep 2023 · Gildan Media · Kuchazwe ngu-George Newbern
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Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race.
McKinsey Digital's top leaders Eric Lamarre, Kate Smaje, and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections—creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling.
Tested, iterated, reworked, and tested again over the years, McKinsey's digital and AI transformation playbook is captured in Rewired. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits.
McKinsey Digital's top leaders Eric Lamarre, Kate Smaje, and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections—creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling.
Tested, iterated, reworked, and tested again over the years, McKinsey's digital and AI transformation playbook is captured in Rewired. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits.
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Eric Lamarre is a senior partner and leads McKinsey Digital in North America. Eric has pioneered the development of McKinsey's Digital & AI client service methodologies and published extensively on the topic. He previously served as managing partner of McKinsey Canada.
Rodney Zemmel, senior partner and managing partner for New York, Boston, and Stamford at McKinsey & Company, serves clients on growth strategy, performance improvement, and value creation through mergers and acquisitions.
Actor George Newbern has appeared in Father of the Bride, Father of the Bride II, Evening Star, Adventures in Babysitting, and many other films. On television, he has had roles on Friends, Nip/Tuck, Hot in Cleveland, CSI, and more.
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