Life's a Pitch: How to Sell Yourself and Your Brilliant Ideas

Stephen Bayley · Roger Mavity

Oct 2017 · Transworld Digital · Narrated by Stephen Bayley, Roger Mavity, Roy McMillan, Wayne Forester, and Emily Bevan

Audiobook

7 hr 41 min

Unabridged

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About this audiobook

Random House presents the audiobook edition of Life's a Pitch by Stephen Bayley and Roger Mavity, read by the authors with Roy McMillan, Wayne Forester and Emily Bevan.

The pitch is the absolute essence of modern business.

Ideas are the most valuable commodity in the modern economy and it is human skill which develops them.

However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...

So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre.

Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.

About the author

Stephen Bayley was the person for whom the term "design guru" was coined, something he accepts with what he likes to think of as self-deprecating irony. After a short and blameless period in provincial academe, he joined Terence Conran in an attempt to popularise design. This resulted in The Boilerhouse Project in London's V&A which became the most successful gallery of the eighties. The Boilerhouse evolved into the unique Design Museum which Mrs Thatcher opened in 1989, after some finger wagging and insisting it should not be called a "museum". During this period he learnt a lot about the perversity of genius and the absurdity of ambition. Stephen Bayley has written many books and hundreds of articles which have shaped the popular understanding of design. This is his first attempt at fiction. He is Chairman of The Royal Fine Art Commission Trust, an honorary visiting professor at the Liverpool University School of Architecture and a Chevalier de l'Ordre Des Arts et Des Lettres, France's highest artistic accolade. Roger had been hired by Terence many times, and fired nearly as often. First at the French Gold Abbott ad agency where Roger won the Habitat advertising account; then at two more agencies including Mavity Gilmore, his own business. In 2006 he became Chief Executive of Conran Holdings, Terence’s business empire, where he stayed for seven years. Roger also ran his own ad agency for ten years and was Chief Executive of Granada Group’s technology and leisure divisions for another ten years. He quit business to work as a writer and photographer.

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