Strategic Advertising Management: 6th Edition
Richard Rosenbaum-Elliott · Larry Percy
Dez. 2021 · Gildan Media · Vorgelesen von Daniel Henning
headphones
Hörbuch
22 h 52 Min.
ungekürzt
family_home
Zulässig
info
reportBewertungen und Rezensionen werden nicht geprüft Weitere Informationen
Möchtest du eine Hörprobe für 2 h 17 Min.? Du kannst sie dir jederzeit anhören, sogar offline.
Hinzufügen
Über dieses Hörbuch
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
Using real world examples and sixteen new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy.
With added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry.
Using real world examples and sixteen new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy.
With added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry.
Autoren-Profil
Richard Rosenbaum-Elliott is professor emeritus of marketing and consumer research at the School of Management, University of Bath.
Larry Percy is visiting professor of marketing at the Turku School of Economics, University of Turku.
Daniel Henning is a director, producer, actor, and writer. His work has been seen on HBO, CBS, NBC, ABC, FOX, MTV, Comedy Central, and on stages throughout Southern California. He won a 2017 Telly Award for "Best Writer" for the film version of his play The Tragedy of JFK (as Told by Wm. Shakespeare).
Hörbuch bewerten
Deine Meinung ist gefragt!
Wiedergabeinformationen
Smartphones und Tablets
Nachdem du die Google Play Bücher App für Android und iPad/iPhone installiert hast, wird diese automatisch mit deinem Konto synchronisiert, sodass du auch unterwegs online und offline lesen kannst.
Laptops und Computer
Du kannst Bücher, die du bei Google Play gekauft hast, im Webbrowser auf deinem Computer lesen.
