Strategic Advertising Management: 6th Edition
Richard Rosenbaum-Elliott · Larry Percy
2021年12月 · Gildan Media · ナレーション: Daniel Henning
headphones
オーディオブック
22時間52分
完全版
family_home
利用可能
info
report評価とレビューは確認済みではありません 詳細
2時間17分 のサンプルをご利用になりますか？オフラインでもお聴きいただけます。
追加
このオーディオブックについて
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
Using real world examples and sixteen new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy.
With added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry.
Using real world examples and sixteen new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy.
With added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry.
著者について
Richard Rosenbaum-Elliott is professor emeritus of marketing and consumer research at the School of Management, University of Bath.
Larry Percy is visiting professor of marketing at the Turku School of Economics, University of Turku.
Daniel Henning is a director, producer, actor, and writer. His work has been seen on HBO, CBS, NBC, ABC, FOX, MTV, Comedy Central, and on stages throughout Southern California. He won a 2017 Telly Award for "Best Writer" for the film version of his play The Tragedy of JFK (as Told by Wm. Shakespeare).
このオーディオブックを評価
ご感想をお聞かせください。
ご利用方法
スマートフォンとタブレット
Android や iPad / iPhone 用の Google Play ブックス アプリをインストールしてください。このアプリがアカウントと自動的に同期するため、どこでもオンラインやオフラインで読むことができます。
ノートパソコンとデスクトップ パソコン
パソコンのウェブブラウザを使用して Google Play で購入した書籍を読むことができます。
