Richard Rosenbaum-Elliott is professor emeritus of marketing and consumer research at the School of Management, University of Bath.
Larry Percy is visiting professor of marketing at the Turku School of Economics, University of Turku.
Daniel Henning is a director, producer, actor, and writer. His work has been seen on HBO, CBS, NBC, ABC, FOX, MTV, Comedy Central, and on stages throughout Southern California. He won a 2017 Telly Award for "Best Writer" for the film version of his play The Tragedy of JFK (as Told by Wm. Shakespeare).