Summary of Brendan Kane’s Hook Point

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Humans today receive a massive amount of information from digital and social media. We’re bombarded daily by texts, notifications, ads, and posts. As a result, our brains have become both more selective and more demanding: we determine in as little as three seconds whether to pick up on information or ignore it. In Hook Point (2020), Brendan Kane explains how brands can meet this challenge, reach audiences effectively, and grow their business. Hook Points are attention grabbers, and when you use them properly, your ads will keep people watching, rather than just scrolling past. You can reach new people, win their trust, and gain long-term clients.