Summary of Marty Cagan’s Inspired
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Inspired: How to Create Tech Products Customers Love (2008) is a business self-help book that tackles the main challenges in discovering and developing viable technology-powered products. Silicon Valley-based product executive Marty Cagan mainly addresses product managers, emphasizing the differences between successful and unsuccessful tech-product companies. After all, at the heart of every successful product is a skilled product manager guiding the product team. Cagan outlines several key principles and best practices for discovering and developing tech-powered products that satisfy customer needs, including techniques and strategies that have contributed to the success of numerous tech-product companies.
