Summary of Mike Kaplan's Secrets of a Master Closer

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How well you can persuade others is what determines your ability to sell. In Secrets of a Master Closer (2012), sales expert and entrepreneur Mike Kaplan defines the basic principles of selling and provides valuable advice that works in the real world. Based on his research, he developed an 8-Step Road Map to guide you through your sales pitches into closing the deal. To help you along the way, he includes many exercises and model scenarios.