Summary of Russell Brunson’s Traffic Secrets

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Having a great product or service is vitally important for today’s entrepreneurs. But many mistakenly think that their creation alone will generate mass consumership. It will not.

Russel Brunson’s Traffic Secrets (2020) explains how to self-manufacture several streams of customer traffic in today’s increasingly digital world. To get consumers, you must understand who they are, and what businesses they already follow. Learn from those businesses, and aim to eventually become equals with them. Soon, you won’t only be sharing online traffic with them, but you’ll be owning your own.

Brunson teaches how to arrange your online funnels, capture and convert potential customers, and market on specific social platforms. The goal, regardless of your product or service, is constant online traffic.