Tatalog
Harish Bhatt
Nov 2019 · Penguin Random House Audio · Kimesimuliwa na Arish Bhiwandiwala
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Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.
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Harish Bhat has held several senior roles in the Tata Group over the past thirty years, including managing director of Tata Global Beverages and chief operating officer of the watches and jewellery businesses of Titan Company Ltd. An avid marketer, he has helped create many successful Tata brands. Harish is an alumnus of BITS Pilani and IIM Ahmedabad. He won the IIMA gold medal for scholastic excellence, and later, the British Chevening Scholarship for young managers. He has written columns for The Hindu BusinessLine and Mint. His first book, Tatalog, was published by Penguin Books in 2012. Harish can be reached at [email protected]
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