The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business
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There's never been a better time to start a business—or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it's time to take off the rose-colored glasses and think twice before you invest your precious time, money, and energy.
The Entrepreneur Equation helps you do the math before you start down the entrepreneurial path so you can answer not just "Could I be an entrepreneur?" but also "Should I be an entrepreneur?" By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.
Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal "entrepreneur equation" as you
–learn what it takes to be a successful entrepreneur in today's competitive environment;
–save money, time, and effort by avoiding business ownership when the time isn't right for you;
–identify and evaluate the risks and rewards of a new business based on your goals and circumstances;
–evaluate whether your dreams are best served by a hobby, job, or business; and
–gain the tools that you need to maximize your business success.
The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!
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Carol Roth is a television personality, entrepreneur, and New York Times bestselling author.
Michael Port is the creator of the Think Big Revolution, an online club for service professionals; the Book Yourself Solid line of training products; the Product Factory, an information product–creation course on the Internet; and Traffic School, a web traffic and conversion system. He owns a successful consulting firm, through which he has provided lectures, training, and coaching services to more than twenty thousand business owners.
Mike Chamberlain is an actor and voice-over performer, as well as an AudioFile Earphones Award-winning audiobook narrator. Along with animation and video game characters, Mike performs narration and voices promos for television. He lives with his wife and daughter in Southern California.
