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In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and thus a lucrative—impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples—including the US Army, Heineken Experience, Autostadt, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Includes a bonus disc with graphics
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作者简介
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons, LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings, and coauthors of Authenticity. Pine, who also wrote Mass Customization, is a senior fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and visiting lecturer at the University of Virginia Darden School of Business.
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a senior fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.
Winner of several AudioFile Earphones Awards and a multiple finalist for the APA's prestigious Audie Award, Alan Sklar has narrated over 150 audiobooks. Named a Best Voice of 2009 by AudioFile magazine, his work has earned him two Booklist Editors' Choice Awards, a Publishers Weekly Listen-Up Award, and Audiobook of the Year by ForeWord magazine. Alan has also narrated thousands of corporate videos, and can often be seen and heard on radio and TV.
