Unleashing the Idea Virus

Seth Godin

Mar 2001 · Simon and Schuster · Narrated by Seth Godin

5.0

2 reviews

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2 hr 7 min

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About this audiobook

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

Ratings and reviews

5.0

2 reviews

Anil Das

4 May 2021

AÀA BOSS NETWORK

Anil Das

23 April 2021

AAA BOSS NETWORK

About the author

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

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