What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics
Melina Palmer
Mei 2021 · Gildan Media · Voorgelees deur Rachel Perry
headphones
Oudioboek
8 u. 12 min.
Onverkort
family_home
Geskik
info
reportGraderings en resensies word nie geverifieer nie. Kom meer te wete
Wil jy 'n voorbeeld van 53 min. hê? Luister enige tyd, selfs vanlyn.
Voeg by
Meer oor hierdie oudioboek
Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy—and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader—and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.
Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader—and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.
Meer oor die skrywer
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc. Magazine.
Rachel Perry narrates audiobooks from her home studio in Los Angeles, California. With a background in fine arts, she has been a TV host, performed comedy, acted in TV shows and commercials, and worked in radio.
Gradeer hierdie oudioboek
Sê vir ons wat jy dink.
Luisterinligting
Slimfone en tablette
Installeer die Google Play Boeke-program vir Android en iPad/iPhone. Dit sinkroniseer outomaties met jou rekening en maak dit vir jou moontlik om aanlyn of vanlyn te lees waar jy ook al is.
Skootrekenaars en rekenaars
Jy kan boeke wat op Google Play gekoop is, met jou rekenaar se webblaaier lees.
