Welcome to *A Two-Sided Book: Business and Enterprise*, a work that explores the double face of the reality in which we live: on one side, the world of business, with its challenges, its goals and the constant drive towards success; on the other, the inner world, made of emotions, experiences and that deep need for meaning that moves our every choice.
This book was born with the ambition of being much more than a collection of ideas or reflections. It is a journey through the balance between what builds our professional path and what enriches our soul. Each story told here is a piece of that mosaic, a footprint that leaves its mark and an awakening that invites us to look at the world from a new perspective.
We live in an age where quick decisions and efficiency are often celebrated at the expense of reflection and depth. But here, we believe that true success happens when our actions are intertwined with meaning. When what we do not only achieves a goal, but transforms who we are.
Ferdinando: An Author Transforming Human Experience
Ferdinando, born in Italy, is a successful author who has developed a unique writing style, capturing the essence of human experiences through profound reflections and keen observations. His career began in 1985 as a sales assistant at Gillette Italy, where he rose to become a top manager by 2003.
In 2004, Ferdinando embarked on a new journey as a freelancer, business consultant, and managing director. He traveled to over 65 countries, learning multiple languages to promote intercultural communication. Since 2018, he has worked with humanitarian organizations in South America and Africa, dedicating himself to supporting vulnerable communities.
In 2020, he founded the website "Universe of Women" to offer online emotional counseling. The true turning point came in 2021, when he began sharing stories with friends via WhatsApp. What initially seemed like a casual hobby quickly became a lifelong project: becoming a writer. Ferdinando developed and refined an innovative writing style, breaking away from traditional novel structures and offering readers a more intimate and authentic reading experience.
To date, he has published over 1,900 works, including Kindle and print versions, translated into 22 languages. His books offer readers a heartfelt perspective on human experiences, masterfully blending humor and seriousness. Many readers find themselves asking after reading his works: "Is this all true? When did this happen?" Ferdinando turns personal experiences into universal lessons, making each book a source of inspiration and deep reflection.
He lives with his wife and three grown children, constantly seeking new places around the world to fuel his creativity. His unparalleled ability to uncover the emotions and hidden truths of everyday life sets him apart as an author. Each of his books invites readers to pause, reflect, and see the world from a fresh perspective.