CORE: How a Single Organizing Idea can Change Business for Good
Neil Gaught
Apr 2018 · Gildan Media · Narrated by Shaun Grindell
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6 hr 29 min
Unabridged
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About this audiobook
At the core of the world's most admired businesses lies a powerful Single Organizing Idea. These organizations deliver sustainable economic and social benefit; they unite people, attract investment, inspire innovation, pioneer new efficiencies, and enjoy positive reputation.
Such businesses are admired but they remain a rare breed.
Though the tides of change are engaging the minds of business leaders, most are still trapped behind their brands and an approach to corporate social responsibility that is out of step with a connected society that increasingly questions 'who' these businesses really are and what drives their purpose.
This book is about how businesses can adopt a Single Organizing Idea and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN's Sustainable Development Goals, its no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to take its head out of the sand and proactively respond to today's challenges.
Such businesses are admired but they remain a rare breed.
Though the tides of change are engaging the minds of business leaders, most are still trapped behind their brands and an approach to corporate social responsibility that is out of step with a connected society that increasingly questions 'who' these businesses really are and what drives their purpose.
This book is about how businesses can adopt a Single Organizing Idea and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN's Sustainable Development Goals, its no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to take its head out of the sand and proactively respond to today's challenges.
About the author
Neil Gaught earned a BA in Graphic Design from the London College of Printing. Gaught has run his own design consultancy businesses and worked for the companies Enterprise IG and DesignWorks. He has advised a wide variety of organizations, across multiple countries.
Born and raised in Southampton, England, Shaun Grindell is an accomplished actor who trained at the Calland School of Speech and Drama and the Lee Strasberg Actors Institute in London. An AudioFile Earphones Award-winning audiobook narrator, Shaun has narrated many titles in different genres.
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