The Digital Transformation Playbook: Rethink Your Business for the Digital Age
David L. Rogers
Oct 2018 · Tantor Media Inc · Narrated by Paul Heitsch
4.7star
3 reviewsreport
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9 hr 57 min
Unabridged
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About this audiobook
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
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4.7
3 reviews
johan andersson
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December 8, 2022
nice and deep with allot of exampel but a bit hard to get trough
A Google user
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November 20, 2018
Aakashdj
About the author
David L. Rogers is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international bestseller The Digital Transformation Playbook has been published in more than a dozen languages.
Paul Heitsch has been narrating audiobooks since 2011, after having worked as a pianist, composer, recording engineer, producer, and sound designer for many years. His work is often cited for the authenticity he brings to the narrative and characters he portrays, as well as his versatility, and clear, smooth delivery.
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