Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art
Aubrey Bergauer
Mar 2024 · Gildan Media · Narrated by Shaina Summerville
headphones
Audiobook
9 hr 21 min
Unabridged
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
Want a 1 hr sample? Listen anytime, even offline.
Add
About this audiobook
In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. Running your arts organization like a business is your path forward to:
● Grow audiences and keep them coming back again
● Make our organizations more inclusive
● Get younger attendees in the seats and on the donor rolls
● Continue to create the art we love—without the stress of figuring out how to afford it
Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.
The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.
● Grow audiences and keep them coming back again
● Make our organizations more inclusive
● Get younger attendees in the seats and on the donor rolls
● Continue to create the art we love—without the stress of figuring out how to afford it
Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.
The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.
About the author
Aubrey Bergauer helps organizations and individuals transform from scarcity to opportunity, make money, and grow their base of fans and supporters. As chief executive of the California Symphony, Bergauer propelled the organization to double the size of its audience and nearly quadruple the donor base.
Shaina Summerville fell into audiobook narration after nearly a decade of professional theater experience in the Chicago theater circuit. She loves narrating YA fiction, cozy mysteries, and nonfiction. When not narrating or performing onstage, Shaina may be found hiking, tap dancing, or cheering on the Chicago Cubs.
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
