An entrepreneur’s complete guide to making it big while keeping things small
Small business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusiness―that is, a business with no more than four employees, including yourself. Following her previous book, The Million-Dollar, One-Person Business, Pofeldt shows listeners the steps toward their next entrepreneurial venture, including testing an idea’s market viability while limiting risk, finding cash without giving up control, protecting your personal time and avoiding burn out, and knowing when it is time to start micro-scaling.
Pofeldt’s focus is always on staying lean financially and avoiding entanglements with employees, investors, or partners wherever possible so that you maintain your personal goals and identity. In this book, Pofeldt profiles nearly sixty microbusinesses who have all reached $1 million in annual revenue without losing control or selling out. Tiny Business, Big Money also includes the results of a survey with the founders of fifty seven-figure microbusinesses that got to $1 million with no payroll or very small teams, which provides deeper visibility into their shared principles of success that you can apply to your own small business.
Elaine Pofeldt is an independent journalist specializing in entrepreneurship. She is the author of The Million-Dollar, One-Person Business, and her work has appeared on CNBC and in Fortune, Money, Forbes, and many other publications. She lives in New Jersey with her husband and four children.
L. J. Ganser is a triple Audie Award-winning narrator with over 600 titles recorded to date. Prized for versatility, his work ranges from hard science to magical fantasy, from stinging ants to the Civil War, from Roger Rabbit to infinity-and yes, even beyond. Some of his favorite titles include: Jurassic Park, Capital in the 21st Century, The Guns at Last Light, and The Game of Stars and Comets. He lives in New York City with his family and dog, Mars.