Reinventing Virtual Events: How To Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance
About this audiobook
In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation.
The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how to:
- Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience
- Use the authors’ signature G.A.M.E.S. framework to drive high-quality leads
- Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry
About the author
Justin Michael has set records over the past decade for full cycle revenue creation in cutting edge AdTech / MarTech and SaaS startups, both as an individual contributor and global team leader (leading teams of field-based and inside sellers). He also received a prestigious 10X Award from a top 20, Tier 1 VC backed, Seattle Startup. Justin's acclaimed sales pipeline creation methodology - The Justin Michael MethodTM - is used by some of the most successful ventures globally and has driven 100s of Millions in pipeline. He lives in California where he consults leading corporations on top of funnel revenue operations.
Julia is an entrepreneur, former CMO, and Editor/Founder of GTM mag. She’s the CEO & Co-Founder of HYPCCCYCL.com. Julia invented the world’s first GTM simulations where top B2B revenue leaders cross-train their skills with VCs. She applied her decade of marketing and entrepreneurship experience to found GTM Mag, a mission-driven GTM publication that elevates innovation in go-to-market strategy for the C-Suite. Julia has built and scaled several successful B2B projects and writes prolifically about disruptive GTM trends.
