The Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond

Matthew Luhn

May 2024 · Tantor Media Inc · Narrated by Jonathan Todd Ross

Audiobook

3 hr 56 min

Unabridged

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About this audiobook

How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

About the author

Matthew Luhn is a writer, story branding consultant, and keynote speaker. He trains CEOs, marketing teams, directors, and other professionals on how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide.

Jonathan Todd Ross has narrated over 120 audiobooks across a wide variety of genres. An Audie Award winner, he is also the recipient of numerous YALSA and AudioFile Earphones Awards. Jonathan loves narrating all genres, bringing the author's words to audio-life.

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