The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet
Steven G. Mandis
Dec 2017 · Tantor Media Inc · Narrated by Charles Constant
4.0star
4 reviewsreport
headphones
Audiobook
8 hr 54 min
Unabridged
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
Want a 53 min sample? Listen anytime, even offline.
Add
About this audiobook
Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including eleven UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously analyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community.
Ratings and reviews
4.0
4 reviews
Ym Gems
- Flag inappropriate
January 5, 2021
FC Barcelona all time best
About the author
Steven G. Mandis is an adjunct professor at Columbia Business School. He also teaches at Columbia's Masters of Sports Management Program. His previous award-winning book is What Happened to Goldman Sachs: An Insider's Story of Organizational Drift and its Unintended Consequences.
Charles Constant is an actor whose professional storytelling career began at the age of thirteen, when he became an Actors' Equity Association apprentice. An accomplished audiobook narrator, Charles has recorded many popular titles, including How to Win at the Sport of Business by Mark Cuban. He lives in Los Angeles.
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
