Euromarketing and the Future

Euromarketing and the Future

Handbook of Cross-Cultural Marketing

Globalization and East Asia: Opportunities and Challenges

Export-Import Theory, Practices, and Procedures

Cross-National Consumer Psychographics

Handbook of Cross-Cultural Marketing

Utilizing New Information Technology in Teaching of International Business: A Guide for Instructors

Global Business: Asia-Pacific Dimensions

The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management

The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management

The Global Enterprise: Entrepreneurship and Value Creation

The Global Enterprise: Entrepreneurship and Value Creation

Successfully Doing Business/Marketing In Eastern Europe

Guanxi: Relationship Marketing in a Chinese Context