Relationship Marketing in Franchising and Retailing

Transforming Relationship Marketing: Strategies and Business Models in the Digital Age

Developing Digital Marketing: Relationship Perspectives

Developing Digital Marketing: Relationship Perspectives

Artificial Intelligence for Marketing Management

Transforming Relationship Marketing: Strategies and Business Models in the Digital Age

COVID-19, Technology and Marketing: Moving Forward and the New Normal

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management

Technology and Luxury Hospitality: AI, Blockchain and the Metaverse