Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Global Business: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications

Global Branding: Breakthroughs in Research and Practice: Breakthroughs in Research and Practice

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice: Breakthroughs in Research and Practice

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

E-Marketing: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Advertising and Branding: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Human Performance Technology: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Entrepreneurship: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Research Anthology on Business Aspects of Cybersecurity

Global Business Expansion: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work

Destination Management and Marketing: Breakthroughs in Research and Practice: Breakthroughs in Research and Practice

Operations and Service Management: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Web-Based Education: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications