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More by Alexander Chernev
Strategic Marketing Management - The Framework, 10th Edition
€49.85
Managing Products
€3.48
Managing Brands
€3.48
Managing Price
€3.48
Managing Communication
€3.48
Managing Distribution Channels
€3.48
Customer Relationship Management
€3.48
Managing Services
€3.48
Gathering Market Insights
€3.48
Marketing as a Business Discipline
€3.48
Creating Company Value
€3.48
Managing Incentives
€3.48
Personal Selling
€3.48
Retail Management
€3.48
Gaining and Defending Market Position
€3.48
Developing New Market Offerings
€3.48
Marketing Planning and Management
€3.48
Understanding Customers
€3.48
Segmentation and Targeting Workbook
€3.48
The Business Model Workbook
€3.48