Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes

Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing

Organizational Culture, Business-to-Business Relationships, and Interfirm Networks

Tourism Sensemaking: Strategies to Give Meaning to Experience

The Complexity Turn: Cultural, Management, and Marketing Applications

Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites

Trade Tales: Decoding Customers' Stories

Trade Tales: Decoding Customers' Stories

Accurate Case Outcome Modeling: Entrepreneur Policy, Management, and Strategy Applications

Advances in Culture, Tourism and Hospitality Research

Bad to Good: Achieving High Quality and Impact in Your Research

Business-to-Business Brand Management

Business-to-Business Marketing Management: Strategies, Cases and Solutions

Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior

Consumer Behavior in Tourism and Hospitality Research

Consumer Behavior in Tourism and Hospitality Research

Deep Knowledge of B2B Relationships Within and Across Borders

E-Services Adoption: Processes by Firms in Developing Nations

E-Services Adoption: Processes by Firms in Developing Nations

Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics