The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

The Global Business: Four Key Marketing Strategies

European Perspectives in Marketing

Marketing Issues in Western Europe: Changes and Developments

Strategic Global Marketing: Issues and Trends

Cross-National and Cross-Cultural Issues in Food Marketing

Strategic Networks: The Art of Japanese Interfirm Cooperation

Strategic Networks: The Art of Japanese Interfirm Cooperation

The Global Business: Four Key Marketing Strategies

Marketing in Central and Eastern Europe

Internationalization of Companies from Developing Countries

Internationalization of Companies from Developing Countries

Service Industries in Developing Countries

Service Industries in Developing Countries

Management Education in the Chinese Setting

Consumer Behavior in Asia: Issues and Marketing Practice

Food and Agribusiness Marketing in Europe

Consumer Behavior in Asia: Issues and Marketing Practice

Globalization of Business: Practice and Theory

Global Tourist Behavior