Cross-National and Cross-Cultural Issues in Food Marketing

Strategic Global Marketing: Issues and Trends

The Global Business: Four Key Marketing Strategies

Internationalization of Companies from Developing Countries

Internationalization of Companies from Developing Countries

European Perspectives in Marketing

Marketing Issues in Western Europe: Changes and Developments

Management Education in the Chinese Setting

Strategic Networks: The Art of Japanese Interfirm Cooperation

Strategic Networks: The Art of Japanese Interfirm Cooperation

The Global Business: Four Key Marketing Strategies

Marketing in Central and Eastern Europe

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

International Marketing: Sociopolitical and Behavioral Aspects

Service Industries in Developing Countries

Service Industries in Developing Countries

Market Evolution in Developing Countries: The Unfolding of the Indian Market

Industrial Products: A Guide to the International Marketing Economics Model

International Business Teaching in Eastern and Central European Countries

Consumer Behavior in Asia: Issues and Marketing Practice