Misbelief: What Makes Rational People Believe Irrational Things

Contagious: Why Things Catch On

Predictably Irrational: The Hidden Forces that Shape Our Decisions

The Irrational Bundle

Memories, Dreams, Reflections

The (Honest) Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

The Paradox of Choice: Why More Is Less, Revised Edition

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

The Basic Laws of Human Stupidity: The International Bestseller

Dollars and Sense: How We Misthink Money and How to Spend Smarter

Doughnut Economics: The must-read book that redefines economics for a world in crisis

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Science And Human Behavior

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness