Social Theory in the Real World

Contagious: Why Things Catch On

Tourism, Consumption and Representation: Narratives of Place and Self

The Paradox of Choice: Why More Is Less, Revised Edition

Consumption and Spirituality

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Marketing and Feminism: Current issues and research

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

The SAGE Handbook of Marketing Theory

The Basic Laws of Human Stupidity: The International Bestseller

Key Concepts in Critical Management Studies

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

The Changing Consumer: Markets and Meanings

Consumer Culture Theory

Doughnut Economics: The must-read book that redefines economics for a world in crisis

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures

Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Communities of Youth: Cultural Practice and Informal Learning