Internationalization of Companies from Developing Countries

Strategic Global Marketing: Issues and Trends

Cross-National and Cross-Cultural Issues in Food Marketing

European Perspectives in Marketing

Marketing Issues in Western Europe: Changes and Developments

Management Education in the Chinese Setting

Strategic Networks: The Art of Japanese Interfirm Cooperation

Strategic Networks: The Art of Japanese Interfirm Cooperation

The Global Business: Four Key Marketing Strategies

The Global Business: Four Key Marketing Strategies

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

Service Industries in Developing Countries

Service Industries in Developing Countries

Marketing in Central and Eastern Europe

International Marketing: Sociopolitical and Behavioral Aspects

Teaching International Business: Ethics and Corporate Social Responsibility

Contextual Management: A Global Perspective

Market Evolution in Developing Countries: The Unfolding of the Indian Market

Implementation of Total Quality Management: A Comprehensive Training Program

Globalization and East Asia: Opportunities and Challenges