Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

The Black Swan: The Impact of the Highly Improbable

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Technical Analysis of the Financial Markets: A Comprehensive Guide to Trading Methods and Applications

E-Marketing: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Optionality: How to Survive and Thrive in a Volatile World

Mobile Commerce: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society

Advertising and Branding: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

When Genius Failed: The Rise and Fall of Long-Term Capital Management

Media Controversy: Breakthroughs in Research and Practice: Breakthroughs in Research and Practice

How to Survive in a Recession

Global Business: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications

Against the Gods: The Remarkable Story of Risk

Social Media and Networking: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Risk vs. Rewards in Driving Capital Movement

Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications

The Alchemists: Inside the secret world of central bankers

Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity