Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Contagious: Why Things Catch On

BRAND sense: Sensory Secrets Behind the Stuff We Buy

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Buyology: How Everything We Believe About Why We Buy is Wrong

The Paradox of Choice: Why More Is Less, Revised Edition

The Ministry Of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

The Basic Laws of Human Stupidity: The International Bestseller

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Doughnut Economics: The must-read book that redefines economics for a world in crisis

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

The New Digital Age: Reshaping the Future of People, Nations and Business

Misbehaving: The Making of Behavioral Economics

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Paycheck to Paycheck: How to go from broke to a total boss in personal finance even if you're terrified of numbers

Handbook of Research Methods and Applications in Experimental Economics