Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Segments of the Middle East – Small and Medium Enterprises

'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Hype or the Real Deal? The Big Data Conundrum

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Your Customers Are Changing, Are You Following?

Where are Your Dealers? (Optimizing the Dealer Network)

Maximizing Campaign Conversion Rates Using Analytics

Making the Leap – From Reactive to Proactive Sales

Beyond the Customer Lifecycle – Catering to Customers When They’ll Most Appreciate It

The Under-Tapped Banking Consumer Segments of the World – Ladies

Consumer Segments of the Middle East – Leisure and Business Visitors

Designing Best-in-Class Loyalty Programs – Getting the Benefits Right

Outlier Analytics – Learning From Those on the Fringe

Real-Time Customer Value Management – Sales and Churn Triggers

Service Done Right - The Best of the Best

A New Metric for Sales Channel Management (Channel Diversity Index)

10 Tips for Establishing a Successful Test & Learn Environment in the Retail Industry

Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models

Customer Retention During the Downturn