Summary: The Customer Driven Company: Review and Analysis of Whiteley's Book

Summary: Beyond Booked Solid: Review and Analysis of Port's Book

Summary: Becoming a Category of One: Review and Analysis of Calloway's Book

Summary: What Were They Thinking?: Review and Analysis of McMath and Forbes' Book

Summary: The Power of Why: Review and Analysis of Weylman's Book

Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book

Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz's Book

Summary: Crowdsourcing: Review and Analysis of Howe's Book

Summary: Fast Second: Review and Analysis of Markrides and Geroski's Book

Summary: Reengineering the Corporation: Review and Analysis of Hammer and Champy's Book

Summary: The Art of Pricing: Review and Analysis of Mohammed's Book

Summary: Driving Growth Through Innovation: Review and Analysis of Tucker's Book

Summary: The Ultimate Sales Machine: Review and Analysis of Holmes' Book

Summary: The Sales Magnet: Review and Analysis of Lee's Book

Summary: The Experience Economy: Review and Analysis of Pine and Gilmore's Book

Summary: The Market Makers: Review and Analysis of Spluber's Book

Summary: The Power of Visual Storytelling: Review and Analysis of Walter and Gioglio's Book

Summary: Leap: Review and Analysis of Schmetterer's Book

Summary: Free: Review and Analysis of Anderson's Book

Summary: Doing Both: Review and Analysis of Sidhu's Book