'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Hype or the Real Deal? The Big Data Conundrum

Modern Entrepreneurship in Business Practice: Selected Issues

Making the Leap – From Reactive to Proactive Sales

Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Retail Loyalty Programs – Tapping Into Their Hidden Benefits

Handset Purchasing Customer Experience – Optimizing the Retail Sales Cycle

Product Network Analysis – The Next Big Thing in Retail Data Mining

Matchmaking to Optimize Call Center Sales Performance

Optimizing the Customer Experience to Drive Customer Retention

Real-Time Customer Value Management – Sales and Churn Triggers

Social Media Strategies – Twitter Follower Relationship Management

Developing Sales Battle Cards

A New Metric for Sales Channel Management (Channel Diversity Index)

Unique Acquisition Methods - Below the Line Customer Referral Programs

Radically Proactive Marketing – The New Name of the Game

Turning Your Customers (and Non-Sales Employees) into a Sales Force

The Social Media Buzz – What’s It All About?

Effective Channel Management Strategies – Segmenting the Channels