Freemium: Attract more customers and boost your sales

Maslow's Hierarchy of Needs: Gain vital insights into how to motivate people

Pareto's Principle: Expand your business with the 80/20 rule

Benchmarking for Businesses: Measure and improve your company's performance

The Long Tail Theory for Business: Find your niche and future-proof your business

The Competitive Power of the Product Lifecycle: Revolutionise the way you sell your products

Customer Relationship Management: A powerful tool for attracting and retaining customers

The Balanced Scorecard: Turn your data into a roadmap to success

How to Carry Out Market Research: The key to good business is in the planning!

Gestalt Psychology for Marketing and Leadership: Influence customer perceptions and make your advertising more memorable

Book Review: The New One Minute Manager by Kenneth Blanchard and Spencer Johnson: The bestselling handbook to effective leadership

Book Review: The Tipping Point by Malcolm Gladwell: The little things that make a difference

Closing a Sale: Ten tips to turn prospects into customers

Blue Ocean Strategy Concept - Overview & Analysis: Achieve success through innovation and make the competition irrelevant

Game Theory: The art of thinking strategically

Book Review: The General Theory of Employment, Interest and Money by John M. Keynes: A turning point in economic history

Book Review: Development as Freedom by Amartya Sen: A new approach to development

Michael Porter's Value Chain: Unlock your company's competitive advantage

The SWOT Analysis: A key tool for developing your business strategy

Book Review: The World is Flat by Thomas L. Friedman: The mechanisms of globalisation