Strategic Networks: The Art of Japanese Interfirm Cooperation

Strategic Networks: The Art of Japanese Interfirm Cooperation

The Global Business: Four Key Marketing Strategies

European Perspectives in Marketing

Service Industries in Developing Countries

Service Industries in Developing Countries

Marketing Issues in Western Europe: Changes and Developments

The Global Business: Four Key Marketing Strategies

Internationalization of Companies from Developing Countries

Internationalization of Companies from Developing Countries

Cross-National and Cross-Cultural Issues in Food Marketing

Strategic Global Marketing: Issues and Trends

Management Education in the Chinese Setting

Marketing in Central and Eastern Europe

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

International Marketing: Sociopolitical and Behavioral Aspects

International Management Leadership: The Primary Competitive Advantage

Globalization of Consumer Markets: Structures and Strategies

Globalization of Consumer Markets: Structures and Strategies

Global Perspectives in Cross-Cultural and Cross-National Consumer Research