กลยุทธ์และการบริหารการขาย
Philip Kotler · James C. Anderson
జన 2023 · HBR's 10 Must Reads పుస్తకం 11 · ExpernetBooks
ఈ-బుక్
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పేజీలు
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ఈ ఇ-పుస్తకం గురించి
“กลยุทธ์และการบริหารการขาย” เป็นหนึ่งในหนังสือชุด “คัมภีร์สำหรับผู้บริหาร” รวม 10 บทความสำคัญ ที่ควรรู้ทุกแง่มุมเกี่ยวกับการขาย โดยคณาจารย์ และผู้เชี่ยวชาญด้านการบริหารจากมหาวิทยาลัยฮาร์วาร์ด
- การขายลูกค้ารายใหญ่?
- การยุติสงครามระหว่างฝ่ายขายและฝ่ายการตลาด
- จัดโครงสร้างทีมขายให้เหมาะกับวงจรชีวิตธุรกิจของคุณ
- ทําอย่างไรเพื่อสร้างแรงจูงใจให้พนักงานขายได้อย่างแท้จริง
- อวสานการขายแบบเดิม ๆ
- การขายให้ตลาดย่อย
- การรื้อระบบการขายเดิม
- การขายด้วยการสร้างความเห็นชอบร่วมกัน
- วิธีที่ถูกต้องในการจ่ายค่าตอบแทนอย่างเหมาะสม
- ทําสิ่งที่มากกว่า “การให้เงินอย่างเดียว
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