不只是咖啡

· 職場競爭力 Book 18 · 達觀
eBook
352
Pages
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About this eBook

本書通過大量研究、分析,總結了星巴克的經營管理秘訣,展現了星巴克如何把握顧客需求、如何把關產品品質、如何堅持連鎖經營體系、如何建立團隊文化等,結合大量真實案例,多角度揭秘連鎖業巨頭的管理精髓和成功之道。

About the author

楊宗勇,智元集團總裁、首席智囊,國家創新人才模式課題組研究員,中央直屬國資委職業經理研究中心培訓師、行銷實戰教練、行銷團隊建設管理專家,被國資委職業經理研究中心評為最優秀的企業業績成長發展管理培訓師。多年來培訓足跡遍佈全國,為數百家企業提供培訓,直接受訓人數超20萬人次。出版著作有《銷售部門高效工作手冊》《不只是咖啡:星巴克的經營哲學》《用愛經營:宜家的經營哲學》《成衣王國的秘密:優衣庫的經營哲學》等。

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