世界最簡單的行銷故事: 德威文化249

· 德威文化 Book 249 · 德威國際文化事業
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能夠深知消費者心理,無疑是在市場行銷活動中無往不利的武器。消費者好比水之源頭,不研究消費者心理,市場行為就會成為無源之水而失去根本,這個道理是所有市場行銷的根本。 本書將各種行銷經驗、最新的行銷理論以及作者的銷售心得,巧妙地融入小故事裡,讓人更容易接受,因而受到啟迪。而再透過中、西方的實例印證以及深入的頗析、點評,提供讀者最佳的行銷創意指南。

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