讀一篇行銷故事勝過一場教育訓練

· 心理勵志系列 Book 34 · 德威文化
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224
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About this ebook

在多年的工作中,我逐漸發現把行銷經驗融入小故事、小典故中,同事更容易接受,因而受此啟迪。


我從去年開始,逐漸整理自己的銷售心得,然後也整理了一些歐美國家及日本的銷售理念,把這些經典理念結合我們的經驗,寫成了這本書。

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