數位時代321期:2021數位行銷快攻略

· 巨思文化股份有限公司
Ebook
108
Pages
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About this ebook

一場疫情,彷彿給全球品牌主來了一場隨堂抽考。

當消費者行為大批轉往線上;當Google 宣布 2022年 第三方Cookie 即將退場;當 73%的品牌經營社群是為了接觸新客戶,但流量紅利持續低迷;當網紅行銷主動權不再握在品牌手中,而是網紅開始選擇品牌……。

所有該動的、該變的、該做的,在數位行銷這塊變化莫測的領域,唯有一個解法──動作加快!在這一戰場,2021 年品牌該如何下這盤棋?


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