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About this ebook
故事是人類歷史上最古老的具有影響力的工具,
也是最有說服力的溝通技巧。
具體的事實、資料與個案往往無法讓人心悅誠服;
而一個故事卻能夠說服人們,並且使人得到激勵與啟發。
因此,無數頂尖直銷商都這麼認為:
「直銷就是講故事,先聽別人講故事,然後為別人講故事,
先聽別人的成功故事,然後再講自己的成功故事!」
Business & investing
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